Posts Tagged ‘Sales’
The Marketing Law of Fence Jumping
In a face-to-face sales presentation, prospects inevitably have certain objections or fears about buying a particular product or service, AND/OR about selecting the most qualified supplier.
A skilled salesperson is a master at overcoming these objections. The challenge is, when you write copy you don’t have the luxury of knowing how people are feeling about your sales message. With that, it’s important to overcome any objections in your copy, in advance, before they get to the end.
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