Posts Tagged ‘sales copy’
Long Copy vs Short Copy: The Truth
It’s a highly contentious issue and some people will fight with me on this topic and swear that it can’t possibly be true.
As strange as it may sound, as far-fetched as it may sound, as logic-defying as it may sound, even in today’s busy, frenetic society I assure you this IS true.
Long copy DOES sell and in this article I’ll show you why.
Not only does it sell for internet marketers and in online sales letters, or in mail order, I’ve personally seen long copy also sell for wedding florists, for gyms, for mortgage brokers, for financial planners, car exhaust repairers, shopfitters, educational institutions, banks, insurers, funeral homes, recruitment consultants, real estate agents, weight loss centres, printers, for cosmetics … and many hundred other businesses.
