Posts Tagged ‘moments of truth’
How the Fun Factor Affects Consumer Behaviour
You know it - doing business with certain retailers, suppliers or service providers (especially the Government) can be boring. Yes?
But what if there was a way to turn those mundane parts of the transaction into fun experiences for your customers? How would it make them feel? And how would that feeling affect your sales, the mood of your people, and your lives in general?
In a previous blog I spoke about “touch points” or “moments of truth”. The way your customer experiences your brand at each touch point has a large bearing on the perception of your organisation and whether or not they purchase from you or stay loyal to you. Make it fun at each touch point and you’re onto a winner.
Many companies have a “boring” or even potentially frustrating step in any transaction. It might be …
