Posts Tagged ‘Marketing to Women’

Here’s a great example of the stereotyping that goes on when targeting women in advertising.  Really funny video . Read the rest of this entry »

If you market your product specifically to women, and in particular, Generation Y women, you’ll want to read this. I recently came across a study commissioned by Pop Sugar which examined the buying habits and lifestyle choices of Generation Y Women. The findings are interesting indeed.

In this blog post I’ve featured summary of the major findings plus I’ve added some action steps to make those findings work in your business. Read the rest of this entry »