Posts Tagged ‘marketing tips’
The Marketing Law of Fence Jumping
In a face-to-face sales presentation, prospects inevitably have certain objections or fears about buying a particular product or service, AND/OR about selecting the most qualified supplier.
A skilled salesperson is a master at overcoming these objections. The challenge is, when you write copy you don’t have the luxury of knowing how people are feeling about your sales message. With that, it’s important to overcome any objections in your copy, in advance, before they get to the end.
The Art of Reading Your Buyer’s Mind
Wouldn’t it be fantastic if you had a crystal ball and you could read your prospects’ minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew what they thought about your product in comparison with others. You knew what questions and objections were going through their mind.
In a face-to-face sales presentation you have the ability to gauge their body language and to ask feedback. With direct mail you simply don’t have that luxury.
So, how do you know what they’re thinking? And how do you write copy that addresses their questions and turns those objections into buying signals?
This is what I do…
