Posts Tagged ‘marketing consultant’
What Can the Biggest Loser Teach Us about Business and Marketing?
In Australia, series 4 of the “Biggest Loser” television show has just commenced. What happened in last night’s episode was a great reflection of what happens to most of us in business, and especially in marketing.
The contestants had to race from Fitzroy Island to Manly (in Sydney). They touched down at Sydney airport and ran directly to a Biggest Loser table where they had to select a mode of transport voucher of their choice – bus, train, ferry, $20 or a “hitchhiking” sign.
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