Posts Tagged ‘jk rowling’
A Marketing Lesson from JK Rowling’s “Tales of Beedle the Bard”
The Harry Potter books were such a phenomenom that the latest offering by its author JK Rowling, “Tales of Beedle the Bard” hasn’t even hit the shelves yet and it’s already no. 1 on Amazon’s best seller list.
Why is that? You don’t need to be a genius to work out that it’s because the Harry Pot ter and by association, JK Rowling brand are so hugely popular, consumers just want more of anything she has to offer. She could write a couple of paragraphs on a serviette and have that printed and it would be a best seller for months.
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