Posts Tagged ‘Copywriting Transformation’
Long Copy vs Short Copy: The Truth
It’s a highly contentious issue and some people will fight with me on this topic and swear that it can’t possibly be true.
As strange as it may sound, as far-fetched as it may sound, as logic-defying as it may sound, even in today’s busy, frenetic society I assure you this IS true.
Long copy DOES sell and in this article I’ll show you why.
Not only does it sell for internet marketers and in online sales letters, or in mail order, I’ve personally seen long copy also sell for wedding florists, for gyms, for mortgage brokers, for financial planners, car exhaust repairers, shopfitters, educational institutions, banks, insurers, funeral homes, recruitment consultants, real estate agents, weight loss centres, printers, for cosmetics … and many hundred other businesses.
3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.
Here are three lessons, in Claude’s own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word “man” instead of “people”.
The Art of Reading Your Buyer’s Mind
Wouldn’t it be fantastic if you had a crystal ball and you could read your prospects’ minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew what they thought about your product in comparison with others. You knew what questions and objections were going through their mind.
In a face-to-face sales presentation you have the ability to gauge their body language and to ask feedback. With direct mail you simply don’t have that luxury.
So, how do you know what they’re thinking? And how do you write copy that addresses their questions and turns those objections into buying signals?
This is what I do…
Sales Letter Surgery
If you’re in an industry that relies on securing an appointment to get a sale (and even if you aren’t) this article will be of particular interest.
Lets say that over the course of the day, you send out 10 cold appointment letters, and from those 10 you end up with 1 luke warm appointment.
By tweaking certain elements of your approach it’s quite simple to double or even quadruple your responses. The elements that affect your results include:
Here are some examples of winning copy approaches.
How to Write Hypnotic Copy That Connects With Your Reader’s Soul
Ever wondered why some copy writers manage to write sales-pulling copy again … and again … and again? Well … keep reading.
By the time you get to the end of this article you will have a clear … crystal clear … picture of what their secret really is.
If you are like me you are always looking for new ways to increase your marketing response. Increase your profits.
Well … congratulations are in order. The very fact that you are sitting here reading this article means Read the rest of this entry »
12 Questions to Ask When Deciding on a Copywriter
1. Strategic ability- Is their strategic thought behind their creative processes or are they being creative purely for the sake of being creative?
2. Does their work embody “salesmanship in print” or are they simply creative writers?
3. Do they have the ability to write in different styles so they can adapt their writing to suit a particular industry?
4. Does the copywriter have the ability to visualise and communicate a concept to the designer?
5. Market research - How will they “get to know” your target market? Will it be guesswork? Will it be based on experience? OR will they roll up their sleeves and interview your clients?
Writing Web Copy That SELLS - Is It Really That Far Removed From Traditional “Offline” Copywriting?
Whoever said “long copy” doesn’t work on the web obviously doesn’t know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.
There’s an internet marketing expert in the States who went from zip to millionaire just by promoting a book on car secrets via a very wordy online sales letter. He is now recognised as perhaps the world leading expert in internet marketing. His name is Corey Rudl.
The copy on our product pages is equally as long … and it works, delivering us many thousands of dollars in product sales without any offline promotion.
“How to Create a Sales Explosion With Every Ad and Letter You Write”
“Welcome on Board Employee Induction Kit”
“Marketing Manager’s Toolkit”
“Tenders that Sell”
The key is to get to the point early … you can have long copy on your website BUT (and I stress BUT) make sure the beginning of your message gets to the point quickly. That’s where you can lose people. It’s vitally important that you hook them quickly by offering strong “hit them in the face” benefits.
The “What If” Communication Technique That Wakes Up People’s Brains And Excites Them
Have you ever noticed that some people are great at remembering people’s names and phone numbers, while others seem to be hopeless at it?
That’s because everyone learns things in a different way. In fact, when it comes to learning new things, everyone perceives information in different ways.
Everyone processes information in different ways.
Everyone applies information in different ways.
And everyone integrates information in different ways.
When you understand the secrets of how the human brain works … when you communicate in a style that “wakes up” people’s brains, they take more notice … they remember what they read … they store it in their long-term memory.
AND, here’s what’s even more significant for you as a copywriter …
