Testimonials
What Kristina’s Clients Say About Her Marketing, Writing, Speaking and Business Consulting Talents …
“Kris Mills is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”
Rob Nixon Entrepreneur and coach to the Accounting Profession “
“… one of the most talented in Australia … possibly the world!
“ Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat. Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too. It’s a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship.”
Nic Clark - Founder, Icon Business Solutions and 10X - Global franchised business consultancies ”
You managed to increase sales by a real 48% “
” Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends. I wanted to get my message across to people that I truly have a great product…but just could not find the right words to use! After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much! Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard.”
Chris Elmore - Guitar Tips
“Incredible copy”
“I wanted to thank you for the incredible copy you wrote for my homepage, sales letter, and auto responders for my email campaign. You took the blueprint of my mind in my ideas and put it into reality in the ad copy.You’re the best in the business. Thanks a million.”
Ryan Orrell - internetmillions.com ”
Improved our hit-rate from under 10% to between 70–80%”
” Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts. Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products. One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”
Kerry Daly — Former Managing Director The Rock Building Society, Rockhampton “
… a true sign of a perfectionist”
” Kris was instrumental in the recent overhaul of SEEK’s sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions. This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following: “Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team.” We will certainly be tapping Kris’s expertise in the future in both crafting and presenting our sales messages.”
Katie May — Marketing Director Seek Communications ”
…legendary”
” Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary.” Peter Sun — Peter Sun Marketing, One of Australia’s direct marketing legends. ” Switched on marketing mind and rare advertising talent, but it’s more than that. It’s ‘street smarts’. She KNOWS what gets results!”
Robert Nixon — former General Manager, Results Accountants’ Systems — Sydney ”
… top 5″
” Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris.”
Peter Nicholas — CEO, Cat Media, Sydney
“If I don’t increase my revenue by 20% next month I’ll be very surprised”
” Just an excellent edition of your newsletter. Excellent. I don’t give praise out too easily either. Especially to other marketing experts…but you’re information is excellent. I’ve received two very specific ideas from this edition that I’m implementing as we speak. If they don’t increase my revenue next month by at least 20% I’ll be very surprised. Listen, it’s hard to teach an old dog new tricks. I’ve been a small business marketer and copywriter for years and I learn something new from each of your newsletters.”
David Frey - President, Marketing Best Practices Inc. ”
Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!”
Martin Josselyn — Managing Director, Wealth Guard — Sydney
” Advertising guru! Words that Sell - yep, right on the money! “
Keith Abraham People Pursuing a Passion Top 25 motivational speaker, Brisbane ” In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
Warwick Lindsay Duco Magic, Brisbane
” We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first. We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC … better than any other agency we’ve used in the past.”
Paul Lister — Bavarian Steak House, Surfers Paradise
” I work with some very experienced tender people and I can already see improvements we could have made to some recent submissions. The thing I really appreciated was the speed at which the information was delivered and the clear simple notes I now have for reference. Good work!”
James H. Leading office consumables company
” Thank you again for your wonderful words that sold. “ Fiona Kalazich Outlook Imports, Paddington
Sensational results
” Sensational results. We just can’t believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we’re on the verge of selling 2 international master licenses.”
John Chandler, Master Licensee, Above All Ceiling Cleaning
” Thank you for this invitation to last night’s seminar. I went along and got some great information out of it. Your seminar was helpful for me as I feel that I have gained a little extra knowledge that may tip the scales…”
D. Jones ”
I have read your ebooks and I’ve found them to be great … very useful and smart. “
A. Medez
” Love your books I have been a fan of yours since doing Peter Sun’s MWAP program. “
A. Harris, Hervey Bay ”
Just a quick note to let you know that I have just reviewed your 14things pdf. Great stuff! Some very innovative and beneficial marketing tools there. I will get plenty of use that’s for sure!”
Gus Gilkeson
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