Ah, the masters of creating attraction in the marketplace, Virgin, are at it again with their latest television advertisement celebrating 25 years of being in the air. This ad is a flashback to the 1980’s featuring Virgin Atlantic flight attendants walking through an airport.

Notice how most people featured in the commercial (excluding the Virgin crew) are just slightly dishevelled and unglamourous, the colours of the footage are all muted. Then in come the crew, perfectly groomed and super glamourous. The TVC starts out with depressing news of a miner’s strike and ends with every man and woman in that airport either wanting the hosties, wanting to be them or wanting to fly Virgin.

Sexy or sexist?

My money is on “sexy” but some people complained that this ad as sexist. Hey, sex sells and this is a great example of that. As for being sexist or demeaning to women … hardly.

Just love it! What do you think?