The Harry Potter books were such a phenomenom that the latest offering by its author JK Rowling, “Tales of Beedle the Bard” hasn’t even hit the shelves yet and it’s already no. 1 on Amazon’s best seller list.

Why is that? You don’t need to be a genius to work out that it’s because the Harry Pot ter and by association, JK Rowling brand are so hugely popular, consumers just want more of anything she has to offer. She could write a couple of paragraphs on a serviette and have that printed and it would be a best seller for months.

As consumers we loved the escapism and fantasy that the Harry Potter books offered. We loved getting swept up in the mysteries and secrets of “Who is Sirius black”, “What’s the deal with Lord Voldemort and the scar”. We wonder why did someone steal the Philosopher’s stone? What’s so secret about the Chamber of Secrets?

The books grab us and have us sitting on the edge of our seats.
That’s what people associate with the Harry Potter brand (and JK Rowling as its creator). They instantly feel they’re gong to get the same experience with “Tales of Beedle the Bard”.

The lesson here is that if you create an irresistible brand, customers will line up and buy any new products you offer in droves – before it hits the streets – without knowing what it’s about and no matter what it is.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Share on Facebook

2 Responses to “A Marketing Lesson from JK Rowling’s “Tales of Beedle the Bard””