Advertising and copywriting veterans know that one of the secrets to creating advertising that sells is to employ shock tactics …to shock the viewer out of their television-induced semi-comatose state.

So - when you inject something unexpected and perhaps humourous into your advertising and copywriting, people remember it. (Note that remembering the ad and associating the ad with the product aren’t necessarily the same thing, though).

Here’s a television ad that does a masterful job of intriguing the viewer with something unexpected … a second steering wheel. We get drawn into the footage and then watch as something unexpected and funny happens at the end.

Check it out …

How can you inject humour and shock value into your advertising, in a way that adds to your selling message?

Kristina Mills - Advertising Copywriter
Copywriting Courses

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